There are millions of businesses around the U.S. How can one business stand out in front of its competition?
One of the best and most unused ways for your business to stand out from your competitors is to win industry awards. They are among the easiest ways to build brand recognition for your business and company website. Industry awards are extremely beneficial for any employee and business alike and there are many important reasons for this beyond pride’s sake.
Receiving industry awards enhance your reputation, generate sales growth, and boost brand recognition. Industry validation through awards is sure to enhance the credibility of your business. Many marketers have trouble justifying the amount of time and money it takes to apply to such industry awards. Here are 4 top reasons you should add industry awards to your marketing program:
- Generate Brand Recognition: This is an essential part of your company’s success, as this is a reason customers choose your business, and it encourages them to keep coming back. Awards assist your brand's recognition by positively representing your business and conveying that you're the go-to company in your industry.
- Generate Sales Growth: Winning awards can improve your prospects and customer's vision of your business. Your new industry award will showcase your business’ level of expertise, allowing you to gain new sales, retain customers, and expand on current sales.
- Boost Employee Morale: Employees love to be a part of a winning company, potential employees often make their employment decisions based on the community’s perception. Employees that are proud of their company’s accomplishments are far more likely to tell prospects and customers why you won your award making it a lot easier to gain a sale.
- Obtain Third Party Endorsements: There is no reason to not take advantage of new endorsements from a most likely well-known party. Industry awards allow your business to receive additional marketing that will help you to land new customers and networking opportunities with other great companies.
Many companies don’t take advantage of the many benefits that industry awards can bring to their marketing efforts, and in turn their sales growth!